THE AUGURY · FREE MSP MARKETING

THE AUGURY

The Augury is completely free, with no paywall or subscription. It borrows the old idea of reading signs from the crow in flight and turns it into practical, MSP-specific marketing guidance for every MSP founder, whatever their budget.

FREE MSP MARKETING ADVICE FROM FOX & CROW GROUP

COMPLETELY FREE · NO PAYWALL · MSP-SPECIFIC

What is an augury? A reading of bird signs, and crows in flight.

In ancient Rome, augury was the practice of observing birds, including their calls and flight, for signs of what might come. The Augury takes that idea into the world of MSP marketing. Fox & Crow shares practical, MSP-specific advice and how-to guidance for the work in front of you. The Augury is completely free, with no paywall, no subscription, and no required purchase. It exists to make marketing free to every MSP founder, whatever their budget.

A little bird told us...

BY CARRIE RICHARDSON ·

Practical, MSP-specific guidance for making marketing clearer and more effective. The Augury has no paywall, so every MSP founder can use it, whatever their budget.

READ THE FIRST POST

MEET THE AUTHOR

Why listen to Carrie Richardson?

Carrie Richardson has spent 15 years generating leads for MSPs and technology vendors and has built and exited two businesses in the IT channel. She writes from the operator's side of marketing: what gets noticed, what gets ignored, and what an MSP can do next without needing a huge budget.

Other places Carrie writes

She is also the host of the WIN sales and marketing podcast, featuring MSP owners and sales and marketing leaders in the IT channel.

Credentials and certifications

  • Content Marketing CertificationUniversity of California, Davis
  • Generative AI Automation SpecializationVanderbilt University
  • Generative AI Leadership and StrategyVanderbilt University
  • Mailchimp FoundationsIntuit Mailchimp
  • Managing The Technology ChannelCompTIA
  • Graduate/ScholarGoldman Sachs 10,000 Small Businesses
  • Streetwise MBAU.S. Small Business Administration
  • Digital MarketingHubSpot Academy
  • LinkedIn Marketing FundamentalsLinkedIn
  • Reddit Ads FundamentalsReddit for Business
  • AI SEO: Mastering Generative Engine Optimization (GEO)IBM