LAST UPDATED: JULY 2026
This is a deeper dive on the same topic. There's no workbook question here, since you already answered it in the 101 lesson. Read for the extra detail, then continue to the next topic below.
Advanced MSP Organic Social Strategy
Once you have a consistent posting schedule, the next step is to move from "presence" to "influence." Advanced organic social media is about establishing yourself as the definitive technical authority in your niche or region, such that you aren't just one of many options, but the obvious choice.
Going Deeper
The Art of Thought Leadership
Thought leadership isn't about having "original" thoughts; it's about having *useful* perspectives on the problems your clients face. This means taking a stand on controversial industry topics (e.g., "Why insurance companies are wrong about MFA"), explaining complex trends in simple terms, and sharing hard-earned lessons from the field. It's about proving you have the "wisdom" that transcends mere technical skill.
Employee Advocacy and the Network Effect
Your employees are your best brand ambassadors. When your technicians, account managers, and sales team also share your content or post their own insights, your reach grows exponentially. Advanced social strategy involves training your team on how to represent the brand professionally and providing them with the "social assets" they need to be successful.
Example: "Blue Chip Systems" in Indianapolis encouraged their lead technician to share a "Weekly Security Tip" on his personal LinkedIn. Because he had 500 connections with other local technical people, his posts reached an entirely different audience than the company page. One of his tips was shared by a local CFO, leading to a $3,500/month managed services deal.
TOOLS CAN HELP WITH THIS
Free social media scheduling tools exist to help with this. Book a free call with us to see what we recommend for your MSP.
FOR MSP OWNERS SPECIFICALLY
Engagement is more important than reach. A post seen by 100 local business owners is worth more than a post seen by 10,000 random tech enthusiasts. Focus on starting conversations in the comments.
Advanced Social Tactics
- Use Video Content. Short, "talking head" videos where you explain a single concept or react to a news story build massive trust. People feel like they know you before they ever meet you.
- Use LinkedIn's "Featured" Section. Treat this like a mini-landing page. Pin your best case studies, your most helpful guides, and a link to book a discovery call.
- Strategic Commenting. Spend 15 minutes a day commenting on the posts of your ideal prospects and referral partners. Don't sell; just provide value or a thoughtful perspective. This keeps you on their radar in a non-intrusive way.
Do this for a year and the dynamic flips. Prospects stop finding you in a search and start showing up already convinced, because they have watched you think out loud every week.