LAST UPDATED: JULY 2026
Get Found
"Get Found" is the first stage of the guide. It's about breaking through the noise so that when a prospect finally needs help, your MSP is the one they run into. This part covers discovery end to end, from passive search to active outbound outreach.
Scope: Get Found is everything that happens before a stranger has heard of you. It stops the moment they land on your website or profile. What happens after that (earning their trust enough to reach out) is covered in Get Trusted, not here. Three topics in this part sound similar and are easy to conflate: SEO is general organic search ranking, Local SEO is specifically about the map pack and "near me" results, and AI Search Optimization is about being cited by tools like ChatGPT and Perplexity. Unfamiliar with a term? See the Glossary page.
Success in this part requires choosing the right mix of channels for your specific market and size. You don't need to be everywhere, but you do need to be where your ideal clients are looking.
Topics in This Part
TOPIC 1
MSP SEARCH ENGINE OPTIMIZATION
How to rank for the high-intent keywords local business owners use when searching for IT support.
TOPIC 2
MSP AI SEARCH OPTIMIZATION
Ensuring your MSP is the answer when prospects ask ChatGPT or Claude for local IT recommendations.
TOPIC 3
MSP LOCAL SEO AND GOOGLE BUSINESS PROFILE
Dominating the local map pack and making it easy for nearby businesses to find your physical presence.
TOPIC 4
MSP INDUSTRY DIRECTORIES AND PEER REVIEW PLATFORMS
Using platforms like Clutch and G2 to build third-party credibility and capture intent-driven traffic.
TOPIC 5
MSP PAID ADVERTISING
How to run Google Ads and LinkedIn campaigns that actually produce MQLs instead of just burning budget.
TOPIC 6
MSP ORGANIC SOCIAL MEDIA
Building a consistent presence on LinkedIn and other platforms to stay top-of-mind with your local network.
TOPIC 7
MSP CONTENT MARKETING
Creating educational resources that establish your authority and move prospects through the awareness stage.
TOPIC 8
MSP EMAIL MARKETING
Nurturing your list with value-driven content that keeps your MSP relevant until the prospect is ready to buy.
TOPIC 9
MSP OUTBOUND PROSPECTING
The right way to do cold outreach that opens doors without damaging your brand's reputation.
TOPIC 10
MSP ACCOUNT-BASED MARKETING
Targeting your highest-value prospects with personalized campaigns that speak to their specific business needs.
TOPIC 11
MSP PR AND THOUGHT LEADERSHIP
Getting featured in local and industry publications to build massive authority and trust.
TOPIC 12
MSP PARTNERSHIPS AND CHANNEL MARKETING
Building referral networks with non-competing vendors like CPAs and law firms to reach new audiences.
TOPIC 13
MSP EVENTS, SPONSORSHIPS, AND DIRECT MAIL
How to use physical marketing and local events to create high-trust connections in a digital world.
TOPIC 14
MSP VIDEO MARKETING
Using short-form and long-form video to build trust and search visibility faster than text alone.